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2024 has seen significant shifts in the Australian new-car sales market, marked by strong performances from well-established brands like Ford, Toyota, and Mazda. The latest VFACTS data highlights trends that car enthusiasts and industry stakeholders need to keep an eye on as the year progresses. This article is worth reading because it offers a comprehensive overview of what's happening in the Australian automotive industry, diving into the top-selling cars, brands, and emerging trends, including the rise of electric cars and the ongoing popularity of SUVs and utes.

What Are the Top 10 Cars Sold in Australia So Far in 2024?

The 2024 new-car sales data highlights the most popular vehicles in Australia, with utes and SUVs taking the lead. Here were the top 10 best-selling vehicles in Australia for the first half of 2024:

1. Ford Ranger - 33,531 units
2. Toyota Hilux - 28,515 units
3. Toyota RAV4 - 25,405 units
4. Isuzu Ute D-Max - 15,829 units
5. Mitsubishi Outlander - 14,443 units
6. Toyota Corolla - 13,179 units
7. Tesla Model Y - 12,516 units
8. Mazda CX-5 - 11,920 units
9. MG ZS - 11,809 units
10. Ford Everest - 11,276 units

These vehicles dominate the Australian market, showing a strong preference for utes like the Ford Ranger and Toyota Hilux, as well as SUVs like the Toyota RAV4 and Tesla Model Y. The Toyota Corolla stands out as the only small car in the top 10, reflecting its continued popularity despite the market's shift towards larger vehicles.

Which Car Brands Are Dominating the Australian Market in 2024?

In 2024, Toyota continues to dominate the Australian new-car market with 121,301 vehicles sold in the first half of the year, achieving a market share of 19.2 per cent. This marks a significant improvement, as Toyota has managed to sell 29,066 more cars than in the same period in 2023. Notably, Toyota has also become the first manufacturer to sell over 100,000 hybrid vehicles in a financial year, with 100,761 hybrids sold between July 2023 and June 2024.

Ford holds the second position with 49,622 units sold, driven by the success of the Ford Ranger and Ford Everest, which together represent around 90 per cent of Ford’s total sales. Mazda ranks third, with 48,547 units sold, although this represents a 3.7 per cent decline from 2023. The Mazda CX-5 continues to perform well, remaining one of the best-selling SUVs in Australia.

Brands like Isuzu and GWM are also making their mark. The Isuzu D-Max has become a strong competitor in the ute segment, while GWM is gaining ground with its affordable and well-equipped SUVs and utes. GWM Ora has even become Australia's cheapest electric vehicle (EV), further broadening the appeal of these brands.

Why Are SUVs and Utes So Popular in Australia?

SUVs and utes are deeply embedded in the Australian automotive landscape, with vehicles like the Ford Ranger, Toyota Hilux, and Toyota RAV4 leading sales. These vehicles are favored for their versatility, durability, and capability, making them suitable for both urban environments and the rugged Australian outback. The Ford Ranger and Toyota Hilux are particularly popular among those needing reliable workhorses, while the Toyota RAV4 has become the top-selling SUV in Australia, especially with its hybrid model.

The Isuzu D-Max is another strong player in the 4x4 ute segment, appealing to buyers who need a tough and reliable vehicle for both work and leisure. The popularity of these vehicles is also reflected in the sales growth seen in the SUV and ute segments, with many models showing significant year-on-year increases. This ongoing preference for SUVs and utes can be attributed to their ability to meet the diverse needs of Australian drivers, from daily commuting to off-road adventures.

How Are Electric Cars Performing in 2024?

Electric cars have seen significant growth in the Australian market in 2024, with 50,219 battery electric vehicles (BEVs) sold in the first half of the year, representing around 8 per cent of the total new car market. The Tesla Model Y remains the best-selling electric car in Australia, with 12,516 units sold, continuing its dominance as the country’s top EV.

The Tesla Model 3 follows with 10,600 units sold, although it has experienced a slight sales decline of 8.4 per cent compared to the first half of 2023. The BYD Seal is a notable newcomer, with 4,092 units sold, indicating strong interest in this mid-sized electric sedan. The BYD Atto 3 also continues to perform well, with 3,726 units sold, making it another key player in the Australian EV market.

The growth in electric vehicle sales highlights a shift towards more sustainable driving options in Australia. Brands like BYD and Tesla are leading this charge, but other manufacturers like BMW are also making inroads with models like the BMW iX1 and BMW i4. This trend towards electrification is expected to continue, driven by increasing consumer demand and improving infrastructure.

What Is the Sales Growth Trend in the Australian Automotive Industry?

The first half of 2024 has seen Australian new car sales continue at a record pace, with 632,412 vehicles delivered, surpassing the previous record of 605,522 set in 2018. However, the market may be starting to slow, as evidenced by the 119,659 sales recorded in June 2024, a 4.2 per cent decrease compared to the same month last year.

Hybrid and plug-in hybrid vehicles have been the big winners in 2024, with sales up 113 and 130 per cent respectively compared to the first half of 2023. The Toyota RAV4 Hybrid has played a significant role in this growth, contributing to the overall increase in hybrid SUV sales. The Mitsubishi Outlander is another model that has benefited from this trend, especially with its plug-in hybrid variant.

The overall sales growth in 2024 has been driven by strong performances in the SUV and ute segments, but the market is also seeing increased interest in electric vehicles. The per cent increase in deliveries compared to 12 months ago reflects the resilience of the Australian automotive industry despite economic uncertainties.

How Are New-Car Sales in 2024 Comparing to 2023?

When comparing new-car sales in 2024 to the same period in 2023, several significant trends emerge. The Ford Ranger remains the best-selling vehicle, but there has been a notable increase in the sales of hybrid and plug-in hybrid vehicles. The Toyota RAV4 Hybrid has seen a sales increase of over 30 per cent, contributing to Toyota's overall growth in the market.

The Mazda CX-5 continues to be a top-performing small SUV, while the Tesla Model 3 remains competitive in the medium car segment despite a slight sales decline. The BYD Seal has quickly established itself in the Australian market, showing strong sales in its first seven months.

Overall, the market in 2024 shows a shift towards more fuel-efficient and environmentally friendly vehicles, with hybrids and EVs gaining significant ground compared to 2023. This shift is likely to continue as more consumers prioritize sustainability in their vehicle choices.

Which Small SUVs Are Leading the Market?

The small SUV segment has shown significant growth in 2024, with sales up 15.8 per cent compared to the first half of 2023. The MG ZS, Hyundai Kona, and GWM Haval Jolion are among the top sellers in this segment, reflecting the growing demand for compact yet versatile vehicles. The MG ZS continues to be a strong performer, offering excellent value for money in the under $45K category.

The Hyundai Kona and Subaru Crosstrek are also gaining popularity, particularly among younger buyers looking for stylish and practical options. These vehicles offer a good balance of size, comfort, and efficiency, making them ideal for urban environments. The growth in this segment underscores the increasing preference for small SUVs among Australian consumers.

How Are Hybrids and Plug-In Hybrids Faring in 2024?

Hybrids and plug-in hybrids have been standout performers in 2024, with sales up significantly compared to 2023. The Toyota RAV4 Hybrid continues to lead the charge, reflecting the growing demand for hybrid SUVs in Australia. With 25,405 units sold in the first half of the year, the RAV4 Hybrid is a key contributor to Toyota’s overall sales growth.

The Mitsubishi Outlander Plug-In Hybrid is also performing well, offering a compelling blend of efficiency and practicality. The BYD Seal and Omoda 5 have also made an impact in the hybrid and plug-in hybrid market, showcasing the expanding variety of options available to consumers. The per cent increase in hybrid vehicle sales indicates a strong shift towards more sustainable vehicle options, driven by both consumer demand and manufacturer offerings.

What Are the Top 10 Car Brands in Australia in 2024?

As of the first half of 2024, the top 10 car brands in Australia are:

1. Toyota
2. Ford
3. Mazda
4. Mitsubishi
5. Hyundai
6. Kia
7. Isuzu Ute
8. MG
9. Subaru
10. Nissan

The top 10 car brands in Australia in 2024 continue to be led by Toyota, Ford, and Mazda. Toyota remains the best-selling brand with a significant lead, driven by the popularity of models like the Hilux, RAV4, and Corolla. Ford follows with strong sales from the Ranger and Everest, which together make up a large portion of the brand's total sales.

Mazda maintains its position in the top three, despite a slight decline in sales compared to 2023. Other notable brands include Isuzu, which has gained a strong foothold in the ute segment with the D-Max, and GWM, which is expanding its presence with competitive pricing and a growing range of SUVs and utes.

What Can We Expect for the Rest of 2024?

As we move into the latter half of 2024, the Australian automotive market is expected to continue seeing growth in the hybrid and electric vehicle segments. The demand for SUVs and utes is likely to remain strong, with models like the Ford Ranger, Toyota Hilux, and Toyota RAV4 continuing to dominate their respective categories.

We can also expect to see further expansion of new brands like BYD and GWM, which are increasingly appealing to budget-conscious consumers. The market may experience some cooling off in overall growth, but the continued introduction of new models and technologies will keep it dynamic. Sales declines in traditional small car segments may continue as consumers increasingly favor SUVs and hybrid SUVs.

Key Takeaways

• Top-selling cars in 2024: Ford Ranger, Toyota Hilux, Toyota RAV4.
• Leading car brands: Toyota, Ford, Mazda, with Isuzu and GWM growing rapidly.
• Popularity of SUVs and utes: Continues to grow, led by the Toyota Hilux and Ford Ranger.
• Electric vehicles: Tesla Model Y and BYD Seal are leading the market.
• Sales growth: 2024 has seen record sales, particularly in hybrid and plug-in hybrid segments.
• Comparison to 2023: Significant growth in hybrids and EVs, with some segments seeing sales declines.
• Hybrid SUVs: The Toyota RAV4 Hybrid and Mitsubishi Outlander Plug-In Hybrid are key players in the market.

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