Nissan Needs to Triple Profit for Honda Merger – report

Nissan Needs to Triple Profit for Honda Merger – report

It’s an open secret that if a mechanic doesn’t want to do a job for a customer, they’ll quote them an exorbitant price to do the work.

In recent weeks it was announced Honda and Nissan plan to join forces to co-develop new cars and share costs – however, now Honda says Nissan will need to triple its profit for the merger to be successful.

According to a report from business publication Nikkei Asia, Honda has estimated Nissan would need to “at least” triple its annual profit by April 2026, as a condition of the unification.

Typically, companies will strive for growth of between 10 and 25 per cent annually – meaning a growth rate of 200 per cent could be considered ambitious.

The two Japanese car companies announced a Memorandum of Understanding (MOU) in late 2024, with tentative plans to merge by August 2026 – provided their finances are healthy.

“The integration will not be realised unless Nissan and Honda execute it as two companies that are able to stand on their own feet,” Honda President and CEO Toshihiro Mibe said in a joint press conference last month, confirming this was a condition of the MOU.

Despite Nissan’s operating profits falling by 90 per cent for the six months of the fiscal year, Nissan President and CEO Makoto Uchida confirmed his commitment to the proposal, telling media: “The [financial] turnaround [of Nissan] is my commitment”.

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FAQ

When are Honda and Nissan planning to merge?

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Honda and Nissan have set a date of August 2026 to merge, however, many business analysts believe this is too soon, considering the size of both corporations.

Is the Honda/Nissan merger likely to go ahead?

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Honda has estimated Nissan will need to triple its profits by April 2026 in order for the company to meet its financial obligations under the Memorandum of Understanding – a difficult task to accomplish in such a short timeframe.

Why are Honda and Nissan merging?

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Car companies often enter agreements or mergers to help reduce the burdensome cost of developing new cars. Sharing the costs means lowering development costs and improving profits.

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Ben Zachariah
Ben Zachariah is a seasoned writer and motoring journalist from Melbourne, having worked in the automotive industry for more than two decades. Ben began writing professionally more than 15 years ago and has written for Drive.com.au, Wheels, MOTOR, 4X4 Australia, Street Machine and CarSales.com.au. He has also freelanced for watch enthusiast website Time+Tide and US defence website Task & Purpose. He completed his MBA in Finance in early 2021 and is considered an expert on classic car investment.
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