Subaru has disclosed its plans to collaborate with Toyota for the development of three new electric SUVs, targeting a release by the end of 2026.
This partnership is aimed at managing the high costs and uncertainties involved in electric vehicle (EV) production.
During a fiscal year-end presentation, Subaru's CEO Atsushi Osaki cited the unpredictable EV market as a significant challenge for the company.
He explained that the collaboration with Toyota is a strategic move to mitigate these risks by pooling resources and expertise in EV development.
This is not the first collaboration between Subaru and Toyota; they have previously joined forces to produce sports coupes such as the Toyota 86/GR86 and Subaru BRZ.
Looking ahead, Subaru is focused on enhancing its electric vehicle offerings as part of its strategy to adapt to a changing automotive market.
Despite the limited sales of its current EV, the Solterra, Subaru is committed to expanding its EV lineup.
By the end of 2026, Subaru aims to launch three new electric SUVs, which will be developed together with Toyota.
These new models are part of Subaru's goal for EVs to constitute half of its projected sales of 1.2 million units by 2030.
Furthermore, the company plans to introduce four additional EVs by 2029.
Several of the upcoming electric SUVs are expected to be manufactured in the United States, potentially qualifying them for federal purchase incentives.
This manufacturing strategy aligns with Subaru's objective to increase its market presence in the U.S., anticipating significant EV sales growth.
The partnership between Subaru and Toyota reflects a strategic decision to share the burden of development costs and leverage collective strengths in an effort to navigate the complexities of the EV market.
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